Module 4
Living brand guidelines
Structured sections mirror the PRD brand book. Use print to PDF from your browser for a snapshot export.
Brand story
Purpose, audience, and the promise you repeat in every channel.
Logo usage
Primary, secondary, icon, clear space, and minimum sizes.
Color system
Primary, secondary, accent, neutrals with contrast guidance.
Typography
Heading and body stacks with licensing notes.
Imagery & iconography
Photography style, illustration tone, and icon grid.
Tone of voice
Personality sliders, do and don’t examples, messaging frameworks.
Social & templates
Profile, cover, and post templates with safe zones.
Legal notices
Trademark statements, third-party logo rules, and disclaimers.